Often the commitment to pharmaceutical and animal health/rural advertising by media companies is left to the less experienced people within the organisation. Not at The Media Establishment, we believe it deserves the same attention to detail as mainstream media planning.

Pharmaceutical Planning & Buying:

The Media Establishment has decades of pharmaceutical planning and buying experience. Working closely with some of the world's major pharmaceutical companies and their chosen creative agencies, our team has helped deliver some of the most successful medical media campaigns regardless of budget. Our attitude towards pharmaceutical planning and buying is to ensure products and brands within our portfolio become 'top of mind', maximise their awareness, and smash sales targets.  

Our services include:

• In depth knowledge of all medical media and its offerings.
• Strategic media planning targeting GPs, specialists, pharmacists and consumers.
• Understanding the complex, technical aspects of advertising prescription, complimentary and OTC products.  
• Innovative thinking and implementation of new advertising concepts in this challenging category.

The pharmaceutical industry has gone through monumental change over the past decade with drugs coming of patent, generics, PBS changes, alternative therapies increasing market share and mergers between companies. Marketers are seeking out ways to build their market share and many are looking at switching to OTC and DTC campaigns. This is one of our core strengths and with our experience and the ongoing search for innovation, TME can help you effectively reach and engage GPs, specialist and patients in this highly competitive market.

Rural and Regional Media Planning and Buying

Our portfolio includes clients in the Agricultural Science, Animal Health and Crop Science categories. Our team is passionate about regional planning & buying, acknowledging primary producers and the regional population are an integral part of the Australian media landscape. Our team regularly spends time in regional Australia to meet with our key partners in the New England, North Coast and Riverina regions.  

Our services include:

• A sound knowledge of all regional media from coast to country
• Specialising in planning and buying regional TV aggregated and sub markets regardless of briefed product. 
• Strategic media planning for animal health and agricultural science through extensive knowledge of key sheep, cattle, cropping regions of Australia.
• Innovative thinking and implementation of new advertising concepts in this challenging category.
• Full campaign management can be offered in addition to media planning and buying through our regional partners in creative, production, PR and copy writing.

The Media Establishment makes the difficult task of advertising to regional Australia easy. Let us deal with the hundreds of regional radio stations, newspapers and 30 regional television stations Australia wide for you.

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